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The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities.
en.wikipedia.org
The impact of marketing spend on brand equity is usually not captured by marketing-mix models.
en.wikipedia.org
It is a simple tool to gauge the success of measurable marketing activities against various marketing objectives (e.g., incremental revenue, brand awareness or brand equity).
en.wikipedia.org
Brand equity can also appreciate without strategic direction.
en.wikipedia.org
There are two schools of thought regarding the existence of negative brand equity.
en.wikipedia.org
Studies also suggest that brand extension is a risky strategy to increase sales or brand equity.
en.wikipedia.org
The acronym has been kept to maintain brand equity.
en.wikipedia.org
A constantly changing logo was thought to reduce brand equity.
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In practice, brand equity is difficult to measure.
en.wikipedia.org
Over recent years, design has become a strategic asset in brand equity, differentiation, and product quality for many companies.
en.wikipedia.org

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