Understanding customer lifetime value has brought juicy offers to consumers because a marketer can amortise an upfront marketing cost over the lifecycle of a customer.
The reason for such a high number was to amortise the production costs.
The extra purchase price, greater servicing costs, more expensive fuel cost and greater depreciation means that it takes way too long to amortise through the improved economy.
The entirety of a transfer fee does not automatically show up as an annual expense because clubs tend to amortise player acquisition costs over the length of their contracts.