- A ´ Fish Tank ´ Debate led by the Digital Tourism Think Tank The competition between regional and national tourism organisations is increasingly decided by the competence in dealing with digital marketing strategies.
In an innovative " fish tank " debate global thought leaders come up with questions about key issues such as mobile , personalization , KPI measurement , augmented reality , virtual storytelling , which will be discussed with the audience in an interactive setting .
www.itb-kongress.de- eine „ Fish Tank “ -Diskussion mit dem Digital Tourism Think Tank Im Wettbewerb regionaler und nationaler Tourismusorganisationen entscheidet zunehmend die Kompetenz im Umgang mit digitalen Marketingstrategien.
In einer innovativen „fish tank-debate“ formulieren weltweite Vordenker Fragen zu zentralen Themenfeldern wie z.B. mobile, personalisation, KPI measurement, augmented reality, virtual storytelling, die mit dem Auditorium diskutiert werden.
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