They also talk to investee companies' stakeholders to cross-check information to better create a complete picture on investee companies' performance and sustainability.
In terms of brands failing to cross-check against cultural sensitivities in other markets or meanings in other languages, here are some lesser-known classics.
Given the multitude of sources and content available today, audiences should cross-check information, critically assessing factually-based evidence from politically-motivated propaganda.
The penalty is generally assessed by the referee that is on ice and is up to their judgment to decide whether the penalty was a cross-check or something else.